CK One People
Challenge
CK One is considered the first unisex fragrance and was originally released in 1994.
CK One wants to drive sales and awareness among Gen-Z.
Solution
Smells are for people, not genders. Undo the gender-labeling of scents.
COPYWRITING & ART DIRECTION: EMILY FLORIO
Sometimes girls want to smell like musk and boys want to smell like flowers.
CK One will remove all labels from their Ck One fragrance line for pride month to raise awareness about the dangers of gender labeling.
Following the release of the Label-less bottles, CK One will return the bottles to their original state… almost.
CK One will be permanently removing the “for him” and “for her” labeling on all bottles in the CK One line.
Ck One will create pop-up genderless bathrooms in cities.
These luxury bathrooms will offer Ck One samples.
Of course this bathroom won’t have gender labels.
CK One will launch a website with resources for individuals who want to learn more about gender labeling and their gender identity.